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07/4/2009   50 plus market info : seniors and baby boomers
 
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REPORT : Half of all young families needs - financially - grandparents (UK)
30-01-2009> Half of all young families in Britain today couldn't survive financially without the help of grandparents. > Read

REPORT : Can we talk? Boomers not explaining employee benefits to gen Y
02-01-2009> Baby boomers have helped prepare their generation Y kids to deal with life's risks by discussing tricky topics such as drug use and sex > Read

REPORT : Many over 60s are not prepared to sacrifice holidays despite credit crunch
23-11-2008> Not all older people are cutting back on holidays despite the credit crunch according to a new study... > Read

EVENT : Change of public perception of retirement villages begins with village owners
11-09-2008> The top challenge for the retirement living industry is the public perception of retirement villages. > Read

REPORT : UK : Don't stop me now; Preparing for an ageing
22-08-2008> Councils have a local area leadership role to ensure that older people can live.... > Read

SONG : The Zimmer
18-08-2008> The oldest and greatest rock band in the world - meet The Zimmers and their amazing cover of The Who's "My Generation". > Read

STUDY : With age comes happiness, University of Chicago study shows
19-04-2008> Americans grow happier as they grow older, according to a University of Chicago study > Read

REPORT : When Words Get Old: Ageist Language Undercuts Workers and Companies
09-04-2008> The wrong language ­ denigrating older workers, even if only subtly ­ can have an outsized negative impact on employee productivity and corporate profits > Read

REPORT : Change in buying patterns of the aging Baby Boomer generation of consumers.
08-04-2008> Boomer consumers are roaring into their 60's, defying the stereotypes of aging and providing a demographic goldmine for marketers. > Read

REPORT : Women, Ageing and Health: A Framework for Action
07-04-2008> For multiple reasons the feminization of ageing has important policy implications for all countries > Read

> Next

 

 

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